Inside the casinoYour brain is a very peculiar thing. It’s by far the most complex mechanism that human kind has ever discovered, to the point where we still, to this day, have no idea how it works or how it’s performing even the most basic functions, such as storing memories. On the other hand, it also sometimes does things that are really, really dumb, for example, it often tricks you into believing things that are not true and not believing things that are. The reason why some college sororities have such difficult ‘entrance exams’ is because the harder the entrance into a group is, the more loyal the people who do manage to enter are, even if they have literally no other reason to be loyal to it. Similarly, we more often than not really only notice change if it’s negative. If your office suddenly started smelling like wolverines in mating season, you’d notice, but if your office was smelling like wolverines in mating season before and suddenly started smelling like roses and unicorns, you’d put it out of your mind pretty quickly. That’s the reason why what I often like to call the golden age of online casino has remained mostly unnoticed by gamblers everywhere.

In 2011, the press predicted that gambling revenues would reach $183 billion by 2015. Come 2015, and we’ve reached that number in the UK alone, with the global online casino earnings far exceeding it. The casino industry worldwide is currently more profitable than the movie industry, if we take into account the costs of maintaining each. Think about that for a second – if you were an aspiring businessman with a few million dollars burning a hole in your pocket, you would get a bigger return investing in an online casino than in a Hollywood production. That is insane! If five years ago somebody told me that was the case, I would’ve assumed they’d just escaped from the mental institution down the street! And the fact that we keep on seeing new online casinos keep popping up over and over not only in the UK, but worldwide, is the clearest proof of that which we could possibly have!

But every coin has two sides, and the bad side of this particular penny is called saturation of the market. Sometimes customers may get confused over which online casino to pick out of dozens, and even guides such as bestcasinosites.net, which are often very useful in determining the, well, best casino sites, can sometimes fail to help with the inherent confusion that comes with having dozens of online casinos active in the market at all times. Still, it’s better to have options rather than to have none, and in that regard, 2016 is shaping up to be an even better year.